CRAZY FLOWER

Ensures fair living wage for producers

Discloses the community being impacted

Reduces the environmental impact

Focusses on women producers

Avoids use of chemicals or toxic materials

Biodegradable or environment friendly

Crazy Flower Studio was born from a lifelong love for textiles, creativity, and bold self-expression. Its founder discovered knitting in college and was drawn to its endless design possibilities and challenges. Childhood memories of stitching clothes for dolls and playing in her uncle’s tailoring studio in Mumbai further deepened her connection with fabric. Over the years, her passion grew into a vision, to create a brand that reflects her quirky, cheerful, and experimental personality. During her design journey, she explored Indian fibres like khadi and wool, learning about their potential and the need to support local shepherds and artisans. This sparked a mission to build a brand rooted in “Made in India” values, sustainability, and individuality. Today, Crazy Flower Studio celebrates unique, one-of-a-kind knitwear with the tagline: As Unique As You, honoring both personal expression and ethical, homegrown craftsmanship

Purpose

Crazy Flower Studio was founded with a mission to celebrate individuality, creativity, and conscious craftsmanship. Inspired by a lifelong passion for textiles and a deep-rooted connection to knitting, its founder envisioned a brand that reflects her playful, bold, and experimental spirit. Grounded in the belief that learning and creating go hand in hand, the studio combines personal expression with ethical values. With a strong focus on using Indian fibres like khadi and wool, the brand supports local artisans, encourages sustainable sourcing, and brings attention to India’s rich textile heritage. At its heart, Crazy Flower Studio stands for authenticity and uniqueness, offering one-of-a-kind, customizable knitwear under the tagline As Unique As You, designed to reflect every individual’s story

People

Crazy Flower Studio was born from a deep passion for textiles, a love for creativity, and a desire to make a difference. What began as a college hobby in knitting soon evolved into a mission-driven brand focused on individuality and social impact. Inspired by India’s rich heritage in natural fibres like wool and khadi, the founder saw the potential to uplift local shepherds and self-help groups by using homegrown materials that are often undervalued or exported. Through extensive research and hands-on learning, she envisioned a brand that not only celebrates uniqueness through customized knitwear but also supports ethical sourcing and rural livelihoods. By blending playful design with purpose, Crazy Flower Studio creates joyful, one-of-a-kind pieces that reflect both personal stories and collective empowerment.

Planet

Crazy Flower Studio was created with a deep respect for the environment and a love for natural fibres. Inspired by years of hands-on experience in knitting, design, and research, the founder saw the untapped potential of India’s wool, khadi, and other sustainable materials. Shocked by the decline in local wool use and the struggles of shepherds due to low demand, she envisioned a brand that supports indigenous fibres, reduces waste, and promotes slow, mindful fashion. By using eco-friendly materials and embracing small-batch, one-of-a-kind knitwear, Crazy Flower Studio not only celebrates individuality but also champions sustainability, bringing attention to the need for locally sourced, environmentally conscious design.